Content

• Don’t forget your logo
• Keep urgent and relevant info in top 250px
• Hyperlink anything that would make you want to click
• Offer helpful and value-driven content
• Based on Hubspot Blog, emails betwen 50-125 words had the best response rates at just above 50% .

Audience

• Success is often a result of the sender having permission, relevancy, and trust
• Segment smartly
• Be open to responses from your recipients – including a reply-to email instills trust in your audience and ensures they can respond or offer feedback if they desire.

Metrics

• Open rate
• Click-through-rate (how many recipients out of 100 clicked somewhere in your email)
• Bounce rate
• Unsubscribe rate
• Delivered
• Spam Complaints
• Revenue generated

Design

• Responsive design – stack your content for easier scrolling
• Use Bulletproof buttons
• Make good use of your space
• More graphics, less words
• Find the ideal balance of colors
• Use negative space to prevent overwhelming your reader
• Make your CTA stand out

Timing

• 8pm-midnight
• The weekends are another optimal time to send out emails
• About 52% of opens happen in the first 6 hours, with ~11% opens happening in the first hour
  (which means that an email sent in the morning will likely benefit from a stream of opens all day.)

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